Winning SKU
Trail Shell / Meta
+18.4% contribution margin
CRUX / Profitability intelligence for modern commerce teams
Your ROAS is 3x. So why don't you feel profitable?
Finally see which product, on which ad channel, is actually making you money
Built for operators running Shopify, Meta, Google, and TikTok in the same week.
Live margin signalToday / blended P&L
Margin leak
Core Tee / TikTok
-6.2% after CAC and returns
Fastest action
Pause cold audience set B
Projected save: $1,420 this week
ProductChannelMargin
Trail ShellMeta+18.4%
Core TeeTikTok-6.2%
Weekend BagGoogle+11.1%
Why teams join the beta
CRUX shows the number that matters before your budget disappears.
Revenue dashboards hide product-level profitability.
Ad managers report ROAS, not true post-COGS margin.
Spreadsheet stitching slows decisions until the damage is done.